Google Ending URL Shortener Support In Favor Of Dynamic Links

Google unveiled URL shortener “” back in 2009, but it has now announced that it will start shutting the service down next month and a complete closure by 2019. the company announced that they are going to shut down their service this year but this will not affect other links shorteners and they will continue to work.

Google now wants the users and developers to move to Firebase Dynamic Links with the latest announcement meant to “refocus” the company’s efforts.

Firebase Dynamic Links (FDLs), which is replacing the service, is also a Google service that’s based on the company’s Firebase mobile and web app management platform. One of the clear advantages of this move is that users get the best experience for the platform they are using when viewing the link. They can be taken directly to the linked content in a native Android or iOS app on mobile, or the content on the website when viewing it on a PC.

For consumers

From April 13, 2018, new users will not be able to create new short links via console. Existing users can continue to use all features of console for one year – till March 30, 2019. Users can manage all the short links and their analytics through the console during this period.

For developers

Starting May 30, 2018, only projects that have accessed URL Shortener APIs earlier will be able to create short links. To create new short links, Google has recommended FDL APIs. FDL short links will automatically detect the user’s platform and send the user to either the web or app, as appropriate.

Developers already calling URL Shortener APIs to manage short links, can continue to use them for a period of one year, until March 30, 2019, when the APIs will be discontinued.

As it is for consumers, all links will continue to redirect to the intended destination after March 30, 2019. However, existing short links will not be migrated to the Firebase console/API

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