Google may launch mid-range Pixel smartphone

Pixel mid-range model tipped for summer release

Google is pushing ahead with plans to release a mid-range Pixel smartphone. The mid-range model is said to be one of the multiple devices Google has in the pipeline for launch this summer, with the company specifically targeting it at emerging markets like India. The mid-range Pixel will be cheaper than existing Pixel 2 handsets.

According to a report by the Economic Times, Google plans to release a midrange Pixel smartphone, specifically for Indian users. The device is rumoured to launch in July-August this year. Google may also launch a premium laptop Pixelbook along with intelligent home automation products such as a doorbell, camera, alarm system and a smoke detector, sold under the Nest brand along with its Wi-fi system – Google WiFi. The report also pointed out that Google will expand distribution into general trade and spend big on marketing like Apple and Samsung have been doing in India.

In late 2017, Google began launching popup neighborhood phone stores in India, and at one time they accounted for 36 percent of Pixel sales in India.

A recent report stated that Google is gearing up to launch ‘Google Home’ and ‘Google Home Mini’ in India this month. Most likely, the event will take place on April 10. This announcement comes shortly after the company introduced support for Hindi language last month.

This isn’t the first time we’ve heard about Google’s “budget” phone. More than a year ago, 9to5Google reported Google is planning a Pixel phone “aimed at different markets” with a lower price and less powerful hardware.

There are 1.2 billion mobile subscribers in India, and players like Samsung, Xiaomi, Oppo, Vivo, and Apple have a healthy lead in smartphone market share. In October 2017, India overtook the US as the world’s second-largest smartphone market behind China.

Google is excited about the expansion of the consumer products business in India with the advent of the cheap 4G internet led by Reliance Jio and other operators which it says will help to realise the maximum potential of these products.

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